10 Years Ago: 1 Decision, 1 Country.
How to avoid €1.9M in Potential Revenue Lost.
We put our model to the test with Prevar to validate their new commercialization plan for PIQA®.
Following heat-related challenges in traditional regions, our model matched the production regions of Prevar’s new plan to roll out PIQA®.
Why Traditional Production Regions Are No Longer Good?
New club varieties require precise climatic conditions to yield their
IP-ed traits.
Traditional growing regions no longer offer the stable climate the industry had relied on.
As new markets emerge, new production regions must be developed to meet the demand.
Our Matching Regions
🇺🇸 USA - 🇨🇦 Canada - 🇪🇺 EU - 🇰🇷 S. Korea - 🇯🇵 Japan
“Margins threw us a curve ball challenging where globally our new variety could perform. It confirmed a couple of location where after several years of testing (time and costs) we know our selection doesn’t perform.”
Dunca Park. Quality Manager
Prevar, New Zealand.
What Else Is Possible?
In-Depth Assessment Of Expansion Regions.
Advance Matching On Variety’s Climatic Thresholds.
Variety Recommendation For New Clients In New Regions.
Audit Of Current Production Regions.