10 Years Ago: 1 Decision, 1 Country.
How to avoid €1.9M in Potential Revenue Lost.

We put our model to the test with Prevar to validate their new commercialization plan for PIQA®.

Following heat-related challenges in traditional regions, our model matched the production regions of Prevar’s new plan to roll out PIQA®.

Prevar logo with the slogan 'the future of fruit innovation'.
Large red pear with yellow speckles and a brown stem, with a sticker that reads "RED PIQA NEW ZEALAND".

Why Traditional Production Regions Are No Longer Good?

New club varieties require precise climatic conditions to yield their
IP-ed traits.

Traditional growing regions no longer offer the stable climate the industry had relied on.

As new markets emerge, new production regions must be developed to meet the demand.

Our Matching Regions

🇺🇸 USA - 🇨🇦 Canada - 🇪🇺 EU - 🇰🇷 S. Korea - 🇯🇵 Japan

A map showing numerous blue hexagonal markers clustered across parts of the northern United States, including Minnesota, Wisconsin, Michigan, Ohio, and parts of Pennsylvania.
Map of Europe showing multiple locations marked with blue hexagons, mainly in France, Italy, Spain, and surrounding countries.
Map displaying the northern and southern parts of Japan with blue hexagon markers over specific locations in both regions.

“Margins threw us a curve ball challenging where globally our new variety could perform. It confirmed a couple of location where after several years of testing (time and costs) we know our selection doesn’t perform.”

Dunca Park. Quality Manager
Prevar, New Zealand.

What Else Is Possible?

  • In-Depth Assessment Of Expansion Regions.

  • Advance Matching On Variety’s Climatic Thresholds.

  • Variety Recommendation For New Clients In New Regions.

  • Audit Of Current Production Regions.

Wanna know more? Talk to us.