British Quality Strawberries
In The Winter!
When a consumer gets used to a high-quality strawberry, sourcing from a different part of the world often comes with a quality compromise and a big carbon footprint.
Our friends at Extraordinary Berry Co. decided to develop a solution to grow strawberries when nobody else did: the UK winter.
Once their system proved itself, Extraordinary Berry was ready to expand. Their goal? To find the regions around the world hungry for strawberries, but with winters where their system would bridge the gap.
Photo by Julia Vivcharyk on Unsplash
The Challenge
Build a climatic fingerprint from a single reference operation.
Introduce known climatic thresholds that the patented system requires to perform.
Filter through 10,000s of candidate locations that would consistently meet the climatic requirements.
Our Solution
Our proprietary model uncovered matching climatic regions and benchmarked them against the reference climatic fingerprint.
Filter through millions of locations and billions of data points to confidently select the highest-performing regions for the client’s requirements offering and offer a transparent view of
“The guys at Margins were great to work with, clearly understanding the brief and providing an elegant solution that will be very helpful to us in the years ahead”
James Truscott, UK, Strategic & Commercial Lead for Extraordinary Berry Company.